Search Engine Marketing
Pay Per Click (PPC)
Advertising your website online is a very detailed process which takes a lot of time and effort. Your Pay Per Click (PPC) marketing plan will be carefully monitored by us to ensure that you achieve your ROI. This requires constant research to look out for visitor trends as well as use key phrase strategies to optimize your website.
The information that we gather from this constant research will point out where other prospects and marketing opportunities lie in order to give your business the widest market possible.
Advertising your website online is a very intricate and time consuming process. Developing the search terms your website advertises under, the sites you advertise on and the budget controls takes over from other tasks. A paid search campaign requires careful monitoring to maintain an acceptable ROI, watch for trends and sustain a good sponsored search result.
Search Engine Optimisation (SEO)
Search engines such has Google and Yahoo have their own unique way of assessing and indexing a webpage which depends on a wide range of factors. The basic concept of a search engine is that it will send out 'spiders' which crawl through the information within a website which is sent back to the search engine for assessment. There are many techniques and tools which you can use to ensure that your website is relevant to the search terms that are related to your website which is returned in the search results.
This is where Search Engine Optimisation (SEO) plays a key role in developing a high performance website in order to improve a website's presence and promote its popularity with search engines and end users. With an infinite number of websites fighting for search engine results space, your website is constantly competing with other websites that are similar to yours.
The key to a good SEO strategy is to know the needs of your audience and how those needs can be fulfilled by promoting your website and using it to sell your service above your competitors.
At Red Window we use proven techniques which will not only rank well within the search engines, but will also improve the experience of the visitor which provides the leads and sales needed for your business. Without using search engine spamming methods that are sometimes used, we are constantly up to date with the latest changes and developments within search engine marketing and optimisation.
